Dear participant,

thank you for taking part in this research on digital subscription services!

As subscription models (e.g., streaming, software) become more widespread, I aim to explore how users experience these services—from their value to potential frustrations. Your anonymous responses will help identify key trends and consumer needs.

The survey is part of my bachelor thesis and will take approximately 7 minutes to complete. There are no right or wrong answers —just share your honest opinions. All responses are anonymized and used solely for academic purposes.

If you have any questions, please do not hesitate to contact me at the following e-mail address: c.goetsch@campus.lmu.de

Your time and insights are greatly appreciated,
Christian Götsch